About Me

Recognized Business leader

with a successful, diverse background in

Business Development & Strategy, Data Architecture, and Program Management


Business Development & Strategy

Award winning leader and entrepreneur with expertise in strategic planning, market analysis, and team-building. Committed to achieving company goals through custom solutions and innovative strategies. Known for fostering respect and collaboration to enhance marketing outcomes.

Data Architecture

Certified data architect helping companies achieve their goals by optimizing their data technology stacks, improving decision-making, and increasing returns. Empowering organizations of all sizes and budgets via efficient tooling and tailored solutions to achieve their data’s full potential and succeed in an every evolving business landscape.

Program Management

Certified PMP with 20+ years of extensive experience across various industries. Proven capability to lead and execute complex projects to meet key objectives. Acted on numerous $1B+ projects in the capacity of a Program Manager, Project Manager, Scrum Lead, and more.


Certifications

LogoCompanyCertificationSkill AreaStatusValidation Link
(if available)
PMIPMPProjectCompletehttps://community.pmi.org/profile/jasonewest
AdobeAdobe AnalyticsAnalyticsCompleten/a
AdobeAdobe TargetTestingCompleten/a
TealiumTealium ArchitectDevelopmentCompleten/a
TableauTableau Certified ArchitectVisualizationCompleten/a
OracleOracle SQL certifiedDatabaseCompleten/a
CompTIACompTIA A+SystemsCompleten/a
CompTIACompTIA Security+SecurityCompleten/a
CompTIACompTIA Project+ProjectCompleten/a
ISACACISAAuditIn Progresstbd
SalesforceSalesforce ArchitectCRMIn Progresshttps://www.salesforce.com/trailblazer/jasonewest
The Open GroupTOGAF Certified ArchitectEnterprise ArchitectureIn Progresshttps://www.credly.com/org/the-open-group/verify
AxelosITIL 4 Managing ProfessionalDeliveryIn Progresstbd

Skills

SkillProficiency
(Based on TOGAF Standards)
Justification Certification(s)
(if available)
Proof
AnalyticsExpert15+ years as a hands on data architectAdobe, Google, Tealium, Oracle SQLBlog post to come
Attention to DetailExpertRecognized data quality expert w/ extensive track recordTOGAFBlog post to come
Experimental DesignPractitionerEngaged in experienced design per project, not standard daily taskAdobe TargetBlog post to come
Key Performance IndicatorsExpertCreated and reported KPIS to multiple C-Suite teams of publicly traded companiesN/ABlog post to come
Marketing AttributionExpertDeveloped and managed marketing attribution for multiple marketing departments of publicly traded companiesN/ABlog post to come
Media EvaluationExpertDeveloped and managed marketing evaluation systems for multiple marketing departments of publicly traded companiesN/ABlog post to come
PresentationsKnowledgeCreated numerous successful RFPs, strategic roadmaps, investmentN/ABlog post to come
TelevisionKnowledgeLed multiple successful TV attribution projectsN/ABlog post to come
Test AnalysisExpertRecognized expert in applying the scientific and statistical methodology to provide accurate guidance from test resultsAdobe TargetBlog post to come
Visualization SoftwareKnowledgeDeveloped comprehensive best in class visualization strategies for numerous companiesTableau, PowerBIBlog post to come
Analytical SkillsExpertRecognized expert in both strategic and hands on analytics developmentAdobe, Marketing Suite, Google Marketing Suite, Oracle, DatabricksBlog post to come
Data AnalysisExpertRecognized expert in the field of analytics monetizationAdobe, Marketing Suite, Google Marketing Suite, Oracle, DatabricksBlog post to come
LeadershipExpertCreated and led multiple award winning teamsPMP, TOGAFBlog post to come
ManagementExpertLeader of successful consulting, data science, performance marketing, analytics, etc. teamsPMP, TOGAFBlog post to come
MarketingExpertCertified and recognized expert in the field of marketingAdobe, Marketing Suite, Google Marketing SuiteBlog post to come
Project ManagementExpertCertified and recognized expert in project management. Numerous high profile successful projectsPMPhttps://community.pmi.org/profile/jasonewest/
SQLKnowledgeEngaged in per project work, not standard daily taskOracle, DatabricksBlog post to come
Microsoft ExcelExpertDeveloped entire financial plan for publicly traded company in ExcelN/ABlog post to come
StrategyExpertLed numerous companies and clients to high ROI success in marketing, operations, and salesTOGAFBlog post to come
Data Product DevelopmentExpertRecognized and certified expert in all forms of data managementTOGAFBlog post to come
Data EngineeringExpertRecognized and certified expert in all forms of data managementAdobe, Marketing Suite, Google Marketing Suite, Oracle, DatabricksBlog post to come
Data ArchitectureExpertRecognized and certified expert in all forms of data managementAdobe, Marketing Suite, Google Marketing Suite, Oracle, DatabricksBlog post to come
Work Breakdown StructureExpertSuccessful project manager of numerous projectsPMPBlog post to come
Product Design Review LeadershipExpertBlog post to come
Code ReviewExpertExperience developer with background in numerous development languages, especially web and dataBlog post to come
MarTechExpert12+ years as a hands on managing MarTech stacksBlog post to come
Google Cloud Platform (GCP)KnowledgeSuccessfully launched Google Cloud migration from on premise systems. Full migration and data transformation completed 60 days.Blog post to come
Google Marketing Platform (GMP)ExpertRecognized and certified expert on the Google Marketing PlatformBlog post to come
Automated Solution DesignKnowledgeComfortable with UIPath and other robotic systemsBlog post to come
Reusable Solution DesignBlog post to come
Cloud EngineeringKnowledgeDeveloped in Google, AWS, and Azure clouds with successful project launches as a resultBlog post to come
Platform DevelopmentKnowledgeDeveloped platforms and full technology stacks acting as an Enterprise ArchitectBlog post to come
Platform ResearchKnowledgeResearched and engaged with leading technology partners including FiveTran (the first major client)Blog post to come
Tool EvaluationExpertResearched and engaged with leading technology partners including Mousestats (the first major client)Blog post to come